How to Create an Online Survey
ZenBuild's form builder makes it easy to create surveys that people actually complete. Use rating scales, multiple choice, dropdowns, and open-ended questions. Add conditional logic to personalize the experience and multi-page layouts to keep things organized.
Step-by-step guide
Create a form and choose question types
Start a new form from the dashboard. For surveys, you'll primarily use rating fields (1-5 or 1-10 scales), radio buttons (single choice), checkboxes (multiple choice), dropdowns (long option lists), and textareas (open-ended feedback). Drag these onto the canvas and write clear, specific questions.
Organize with pages and add logic
Break longer surveys into multiple pages using page breaks — this prevents respondents from feeling overwhelmed by a wall of questions. Add conditional logic to show or hide questions based on earlier answers. For example, show a follow-up question only when someone rates an item below 3.
Configure settings and publish
Set a clear title and description explaining the survey's purpose. Add a thank-you message for the completion page. Optionally set the form to close after a certain number of responses. Connect notifications so you're alerted when responses come in.
Share and collect responses
Publish the survey and share it via a direct link, embed it on your website, or send it by email. Monitor responses in real-time from the submissions page. Export the data as CSV for analysis in spreadsheets.
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Tips
- Keep surveys under 15 questions — shorter surveys get significantly higher completion rates
- Use rating scales for quantitative data and text areas sparingly for qualitative feedback
- Put easy, non-sensitive questions first to build momentum before harder questions
- Use conditional logic to skip irrelevant questions rather than showing everything to everyone
- Test the survey yourself on mobile before publishing — most respondents will use their phones
Frequently asked questions
How many questions should a survey have?
Aim for 5-15 questions. Surveys under 5 minutes to complete have the highest response rates. Use conditional logic to keep the experience short by skipping irrelevant questions.
Can I see survey results in real time?
Yes. The submissions page shows responses as they come in. You can also export all responses as CSV for analysis in spreadsheets or connect Google Sheets for automatic syncing.
Can I make the survey anonymous?
Yes. Simply don't include any identifying fields (name, email) in your survey. ZenBuild doesn't track respondent identities unless you explicitly add those fields.
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