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Templates→Marketing→A/B Test Proposal Form

A/B Test Proposal Form

Propose an A/B or multivariate test with hypothesis, variants, and success metrics.

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A/B Test Proposal Form

Propose an A/B or multivariate test with hypothesis, variants, and success metrics.

Test Name*

Requester Email*

Page or Asset Being Tested*

Element to Test*

Hypothesis*

Control Version Description*

Variant Version Description*

Primary Success Metric*

Minimum Sample Size Needed

Estimated Test Duration*

Secondary Metrics to Track

Template Details

CategoryMarketing

IndustryMarketing

Fields11

Uses0

Views2

A/B testCROexperimentationoptimization

A/B Test Proposal Form - Free Marketing Template | ZenBuild | ZenBuild