Account-Based Marketing Play Submission

Account-Based Marketing Play Submission — Form Fields

This marketing template includes 8 fields. Sales and marketing jointly define and submit a new ABM play for a target account cluster. Free to customize and use on ZenBuild.

• Play Name (text, required)
• Target Account Cluster or Segment (text, required)
• Number of Target Accounts (number, required)
• Play Type (dropdown selection, required) — options: Awareness, Engagement, Pipeline acceleration, Expansion, Winback
• Personalization Strategy (long text, required)
• Channels and Tactics (long text, required)
• Play Duration (text, required)
• Success Metric (text, required)