B2B Lead Qualification Form

B2B Lead Qualification Form — Form Fields

This marketing template includes 8 fields. Sales and marketing jointly qualify inbound B2B leads against ICP criteria. Free to customize and use on ZenBuild.

• Lead Company Name (text, required)
• Lead Contact Name (text, required)
• Lead Email (email, required)
• Company Size (dropdown selection, required) — options: 1–10, 11–50, 51–200, 201–1000, 1000+
• Industry (dropdown selection, required) — options: SaaS, Financial services, Healthcare, Manufacturing, Retail, Other
• Deal Size Estimate (dropdown selection, required) — options: <$5K, $5K–$20K, $20K–$100K, $100K+
• Lead Source (dropdown selection, required) — options: Inbound, Referral, Event, Outbound, Organic search
• Meets ICP criteria? (multiple choice, required) — options: Yes, No, Partial