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Brand Audit Questionnaire - Free Marketing Template | ZenBuild | ZenBuild

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Brand Audit Questionnaire

A comprehensive brand audit questionnaire for evaluating brand health, consistency, and market perception. Used by marketing teams and branding agencies to assess current brand positioning.

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Brand Audit Questionnaire

Answer these questions to help us evaluate your brand's current health, positioning, and areas for improvement.

Company / Brand Name*

Industry / Market*

Describe your brand's mission and core values*

Who is your target audience?*

How consistent is your brand across all touchpoints? (1 = inconsistent, 5 = perfectly aligned)*

How well does your brand differentiate from competitors?*

Which brand assets exist and are up to date?

Logo and visual identity guideBrand voice and tone guidelinesColor palette and typography systemPhotography / imagery style guideSocial media brand guidelinesMessaging framework / key messages

What are the biggest challenges your brand faces today?*

List your top 3 competitors and how you differ

Template Details

CategoryMarketing

IndustryMarketing

Fields9

Uses0

Views13

marketingbrand-auditbrandingquestionnairestrategy