Brand Awareness Survey

Measure how familiar your target audience is with your brand, and track unaided and aided brand recognition.

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Measure how familiar your target audience is with your brand, and track unaided and aided brand recognition.

When you think of [product/service category], which brands come to mind first?

Have you heard of [Your Brand Name] before today?*

Yes, I know it wellYes, I've heard of itI've seen the name but know nothing about itNo, this is the first time

Where have you encountered [Your Brand Name]? (Select all that apply)

Social mediaOnline searchWord of mouth / referralOnline advertisingTV or radioPrint or outdoor advertisingI haven't encountered it before

How familiar are you with [Your Brand Name]'s products or services?*

In your own words, what do you think [Your Brand Name] does or offers?

Have you ever purchased from or used [Your Brand Name]?*

Yes, I'm a current customerYes, in the pastNo, but I've considered itNo, and I haven't considered it

How old are you?

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surveysbrandawarenessmarketingrecognition