Brand Refresh Input Survey

Brand Refresh Input Survey — Form Fields

This marketing template includes 7 fields. Collect internal and external stakeholder input before embarking on a brand refresh initiative. Free to customize and use on ZenBuild.

• Your Name (text, required)
• Stakeholder Type (dropdown selection, required) — options: Executive, Employee, Customer, Partner, Investor
• How strongly does the current brand reflect our values? (rating, required)
• What words do you associate with our brand today? (long text, required)
• What words do you WANT people to associate with our brand? (long text, required)
• Which competitor brand do you most admire visually? (dropdown selection, optional) — options: Option A, Option B, Option C, None
• What one thing should we never change about our brand? (long text, optional)