Customer Brand Perception Survey

Customer Brand Perception Survey — Form Fields

This surveys template includes 8 fields. Survey to measure how customers perceive a brand's identity, values, and market position. Free to customize and use on ZenBuild.

• How long have you been a customer? (dropdown selection, required) — options: Less than 6 months, 6-12 months, 1-2 years, 3-5 years, More than 5 years
• How would you rate your overall impression of our brand? (rating, required)
• Which word best describes our brand? (dropdown selection, required) — options: Trustworthy, Innovative, Affordable, Premium, Reliable, Outdated, Other
• What do you feel sets us apart from competitors? (long text, optional)
• How likely are you to recommend us to a colleague or friend? (rating, required)
• Have our brand values become more or less clear over time? (dropdown selection, required) — options: Much Clearer, Somewhat Clearer, About the Same, Somewhat Less Clear, Much Less Clear
• Is there anything about our brand that feels inconsistent or confusing? (long text, optional)
• Which channel do you associate most with our brand? (dropdown selection, required) — options: Social Media, Email, Website, In-Person/Events, Word of Mouth, Advertising