Email Newsletter A/B Test Setup Brief

Email Newsletter A/B Test Setup Brief — Form Fields

This marketing template includes 10 fields. Marketing teams document the parameters of an email newsletter A/B test before launch. Free to customize and use on ZenBuild.

• Campaign Name (text, required)
• Submitter Email (email, required)
• Send Date and Time (text, required)
• Test Variable (dropdown selection, required) — options: Subject Line, Sender Name, Email Body, CTA Button, Send Time
• Version A Description (text, required)
• Version B Description (text, required)
• Total Audience Size (number, required)
• Test Split Percentage (each variant) (number, required)
• Success Metric (dropdown selection, required) — options: Open Rate, Click Rate, Conversion Rate, Unsubscribe Rate
• Hypothesis and expected outcome (long text, required)