Growth Experiment Hypothesis Form

Growth Experiment Hypothesis Form — Form Fields

This marketing template includes 9 fields. Growth teams document a structured hypothesis for a new experiment following the scientific method. Free to customize and use on ZenBuild.

• Experiment Name (text, required)
• Team Member(s) (text, required)
• Problem Statement (long text, required)
• Hypothesis (If we do X, then Y will happen because Z) (long text, required)
• Primary Metric (dropdown selection, required) — options: Conversion rate, Activation rate, Retention, Revenue, Other
• Confidence Level (dropdown selection, required) — options: Low, Medium, High
• Proposed Start Date (text, required)
• Proposed End Date (text, required)
• Resources Needed (long text, optional)