Landing Page Conversion Rate Optimization Audit

Landing Page Conversion Rate Optimization Audit — Form Fields

This marketing template includes 8 fields. Submit landing pages for CRO audit with current metrics and hypotheses. Free to customize and use on ZenBuild.

• Page URL (text, required)
• Submitted By (text, required)
• Current Conversion Rate (%) (number, required)
• Monthly Visitors (number, required)
• Primary CTA (dropdown selection, required) — options: Form Fill, Demo Request, Free Trial, Purchase, Download
• Current A/B Test Hypothesis (long text, optional)
• Elements to Test (checkboxes, optional) — options: Headline, CTA Button, Hero Image, Form Length, Social Proof, Pricing Display
• Confidence in Current Design (rating, required)