Marketing ROI Attribution Survey

Marketing ROI Attribution Survey — Form Fields

This business template includes 10 fields. Marketing teams gather input from sales and leadership on campaign attribution for ROI reporting. Free to customize and use on ZenBuild.

• Respondent Name (text, required)
• Role or Department (text, required)
• Campaign Type Being Reviewed (dropdown selection, required) — options: Paid Search, Social Media, Email, Content, Event, Webinar, Outbound
• Campaign Name (text, required)
• Estimated Pipeline Influence ($) (number, optional)
• Actual Revenue Attributed ($) (number, optional)
• How confident are you in these attribution figures? (rating, required)
• Attribution Model Used (dropdown selection, required) — options: First Touch, Last Touch, Linear, Time Decay, Data-Driven
• Notes on Attribution Methodology (long text, optional)
• Improvements Suggested (long text, optional)