Programmatic Ad Spend Efficiency Report — Form Fields
This marketing template includes 9 fields. Report on programmatic advertising efficiency metrics for budget optimization. Free to customize and use on ZenBuild.
Campaign Manager (text, required)
Campaign Period (text, required)
Total Spend ($) (number, required)
Total Impressions (number, required)
Viewable Impression Rate (%) (number, required)
Brand Safety Incidents (number, optional)
DSP Used (dropdown selection, required) — options: DV360, The Trade Desk, Amazon DSP, Xandr, Other
Key Findings and Recommendations (long text, required)
