Retargeting Ad Audience Exclusion Criteria Form

Retargeting Ad Audience Exclusion Criteria Form — Form Fields

This marketing template includes 6 fields. Define audience segments to exclude from retargeting campaigns to reduce wasted spend. Free to customize and use on ZenBuild.

• Campaign Manager Name (text, required)
• Campaign Name (text, required)
• Audiences to Exclude (checkboxes, required) — options: Existing Customers, Recent Purchasers (30d), Unsubscribers, Internal Team, Churned Users
• Recency Window (days) (number, optional)
• Ad Platform (dropdown selection, required) — options: Google, Meta, LinkedIn, TikTok, Pinterest
• Additional Exclusion Notes (long text, optional)