SaaS Free Trial to Paid Conversion Survey

SaaS Free Trial to Paid Conversion Survey — Form Fields

This sales template includes 9 fields. Understand why free trial users did or did not convert to paid plans to improve trial-to-paid conversion rates. Free to customize and use on ZenBuild.

• Full Name (text, optional)
• Email Address (email, required)
• Trial Outcome (dropdown selection, required) — options: Converted to paid, Did not convert, Still deciding
• Plan Selected (if converted) (dropdown selection, optional) — options: Starter, Professional, Enterprise
• Primary Reason for Decision (dropdown selection, required) — options: Good value for money, Feature met my need, Easy to use, Competitor was better, Too expensive, Missing a key feature, Not the right time
• How would you rate the trial experience? (1-5) (rating, required)
• What feature was most valuable during the trial? (long text, required)
• What was missing or disappointed you? (long text, optional)
• Would you recommend us to a colleague? (dropdown selection, required) — options: Definitely, Probably, Probably not, Definitely not